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Web based games are almost always less than 1 MB to download, since the ease of downloading the games is essential to the games success. The games are written on a variety of platforms including Java, Shockwave and Flash.
Best performing titles for online web based games are the ones that are easy to learn and hard to master. This is a relatively new market segment that attracts a different type of consumers, to a large part newbie players that do not play console-based or CD-ROM games.
It looks like finally Sun Microsystems are starting to target the game audience. With it's release of the java.com website, it clearly shows that Java is a good competitor to Flash in online gaming.
In some places online games have moved from the net to game lan conventions. Where people meet and play games in real life. It is becoming a bigger trend for game companies to arrange these kind of gatherings.
There is currently a market of 55 million casual gamers. It has grown from 39 million in 2000. These are gamers not willing to shell out monthly subscription fees for online games.
Jupiter estimates that PC-based online games will generate $750 million in advertising revenue in 2006.
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